How do I optimize my Google Shopping feed?

FeedPlug imports your catalog, enriches it with AI (titles, descriptions), computes a quality score and exports a Google Merchant Center-compliant feed. Centralize once, distribute everywhere.

How do I optimize my feed for Amazon?

FeedPlug automatically adapts your data to Amazon's requirements: mandatory attributes (EAN, brand, category), variants, bullet points optimized for the A9 algorithm. Export ready for Seller Central, no development needed.

Does FeedPlug support Cdiscount and Rakuten?

Yes. FeedPlug exports to Cdiscount Pro Seller and Rakuten Seller Space. Format and attributes are adapted for each marketplace. One catalog source, compliant exports for each channel.

What is a product feed?

A product feed is a file (CSV, XML) that describes your products for sales channels: Google Shopping, Meta, Amazon, marketplaces, etc. FeedPlug handles data transformation for each channel.

Does FeedPlug support marketplaces as well as Google?

Yes. FeedPlug distributes to Google Shopping, Google Merchant Center, Meta, Amazon and marketplaces (Cdiscount, Rakuten, Mirakl, Fnac, etc.). One source, exports adapted to each channel.

How do I quickly launch on new channels?

FeedPlug lets you configure a new channel (Amazon, Cdiscount, Fnac…) in a few clicks. No API integration needed: connect your catalog, choose the channel and export. Translation and format adaptation are automatic.

Why FeedPlug instead of a spreadsheet?

A spreadsheet forces you to maintain multiple files, manually reformat for each channel and handle errors yourself. FeedPlug centralizes one catalog, automatically adapts formats (Google Merchant Center, Amazon, Cdiscount, etc.), computes a quality score and alerts on errors. Time saved and fewer rejections.

How long until I'm up and running?

Most users have their first feed exported in under 15 minutes: create an account, connect a source (Shopify or file), sync, create the feed and export. No development or API integration required.

Optimize your product feed to distribute better on Google Shopping

Quality score, AI enrichment, Merchant Center compliance — the FeedPlug method for product listings that convert.

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Common Google Shopping feed problems

Products rejected by Google Merchant Center for missing or incorrect fields
Titles and descriptions not optimized for SEO and conversion
Inconsistent data between your store and the exported feed
Hard to prioritize which listings to improve first

How FeedPlug optimizes your feed

A 4-step approach for optimal Google Shopping results

Import and centralization

Connect Shopify or your export file. FeedPlug aggregates and syncs your data. Catalog updates are automatic — no need to re-export manually.

Quality score 0-100

Each listing gets a score per dimension: title, description, image, compliance. You identify products to fix first and the exact fields to change for Google validations.

AI enrichment

AI optimizes titles and descriptions per Google best practices (relevant keywords, recommended length, format). Templates by industry for content suited to your market.

Compliant export

XML feed ready for Google Merchant Center. Automatic updates, compliance with Google specs — no more rejections for missing or invalid fields.

Real-world example

A fashion e-merchant with 2,500 SKUs on Shopify had 18% of products rejected by Google Merchant Center. After importing into FeedPlug:

Average score improved from 52 to 78 in 3 weeks thanks to AI enrichment
Google rejections reduced to under 2% after compliance field corrections
Automatic sync set up — no more manual files

Frequently asked questions

How long does it take to optimize a catalog?

Initial setup takes about 15 minutes. AI enrichment processes 100 to 500 products per hour depending on complexity. First results (score, compliance) are visible immediately after sync.

Does FeedPlug replace Shopify?

No. FeedPlug connects to Shopify (or your ERP) and retrieves product data. You keep Shopify for sales; FeedPlug optimizes and exports feeds to Google, Amazon, marketplaces.

Is the feed compatible with Google Ads?

Yes. The generated feed is in Google Merchant Center format, used by Google Shopping and Product ads. Once connected to your Merchant Center account, it automatically feeds your Shopping campaigns.

Ready to optimize your Google Shopping feed?

Join the e-merchants who distribute better with FeedPlug.

Request a demo