New channel · Agentic commerce

Be visible in AI assistants

ChatGPT, Perplexity, Gemini… Users search for products directly in AI. Prepare your feeds for this new distribution channel — including agentic commerce.

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A distribution channel in its own right

"Where can I buy trail running shoes?" — users ask this type of question in ChatGPT, Perplexity or Gemini. Product discovery via AI chatbots is distinct from Google Shopping or Amazon. Merchants need to be present via push feeds.

AI assistant channels

2026 overview: which platforms accept product feeds and how to access them.

Mature

ChatGPT

Official Product Feed Spec, agentic commerce (ACP), Stripe Instant Checkout. Sign up at chatgpt.com/merchants.

Active

Perplexity

Merchant Program, CSV feeds via SFTP or URL. Buy with Pro + PayPal/Venmo. Sign up via merchant form.

2026

Google Gemini

Shopping integrated into chatbot. Reuse existing Google Merchant Center catalog via Merchant API.

Agentic commerce (ACP)

The open standard initiated by OpenAI and Stripe that specifies commerce flows between buyers, AI agents and merchants.

  • Agentic Commerce Protocol (Apache 2.0) — adopted by ChatGPT, other platforms may follow.
  • Instant Checkout: direct purchases in the assistant without leaving the interface.
  • Your product feeds must comply with the Product Feed Spec to be eligible.

What FeedPlug prepares for you

Our platform lets you export feeds compliant with AI assistant requirements.

ChatGPT-compliant feed

JSON/CSV export compatible with OpenAI Product Feed Spec — required fields, variants, formats.

One catalog, all channels

Same product source for Google, Amazon, Meta… and AI assistants. No duplicate work.

Ready for tomorrow

When Perplexity, Gemini or others open their merchant programs, your data is already structured.

Frequently asked questions

How do I sign up for ChatGPT Shopping?

Go to chatgpt.com/merchants and fill out the form. Access is by application. Prepare your merchant info (seller_url, return_policy) and a sample feed (~100 products) if requested.

Does FeedPlug automatically push to ChatGPT?

Currently you export the feed from FeedPlug. Automation (push to OpenAI endpoint) will come after partner approval. For now, an export + delivery script works for daily updates.

Is agentic commerce only for ChatGPT?

For now, the Agentic Commerce Protocol is mainly adopted by ChatGPT. Other platforms (Perplexity, etc.) could join. Preparing now puts your feeds in the right formats.

Ready to distribute in AI assistants?

Join e-merchants preparing their feeds for ChatGPT, Perplexity and agentic commerce.

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Distribution to ChatGPT, Perplexity and AI assistants | FeedPlug